A limited edition jersey for ARKEA-B&B HOTELS
To celebrate the 20th anniversary of the team, managed by Emmanuel Hubert, and the 40th anniversary of the Tro Bro Leon, the riders in the ARKEA-B&B HOTELS World Tour squad will be taking part in the Tro Bro Leon on 5 May, wearing a white and black ‘Excalibur’ collector’s jersey to reflect the colours of Brittany.
Photo : Thomas Maheux
Président du Crédit Mutuel Arkéa et de la Fédération du Crédit Mutuel de Bretagne
‘In its forty years of existence, the Tro Bro Leon has earned its letters of nobility and is now an “institution” in the cycling world, an unmissable annual event that is eagerly awaited by riders and supporters alike. I would like to pay tribute to the work of the organisers, who have managed to retain the charm of the ‘terroir’ spirit and the strength of tradition while adapting to the demands of top-level sport. The event is more than just a sporting event, it’s a superb showcase for the promotion of our region and our heritage. It’s only natural that Crédit Mutuel Arkéa and Crédit Mutuel de Bretagne, as sponsors of a team and the event, should be associated with this anniversary jersey in the colours of our region. It’s a geographical and historical reference that will remind supporters of our first jersey in the professional peloton’.
Directrice Générale B&B HOTELS Western Europe
‘We are proud to celebrate the 20th anniversary of the ARKEA B&B HOTELS team during this edition of the Tro Bro Leon.
This collector’s jersey is the symbol of our attachment to Brittany, the land of our roots and of a large number of our employees, who regularly frequent the roads used by the Tro Bro Leon.
We can’t wait to see our riders proudly wearing our colours on the roads of Brittany during this special edition of the Tro Bro Leon.
Together with our employees, we’re proud to be supporting our team and helping to raise the profile of our region.”
Manager Général de l’Équipe ARKEA-B&B HOTELS
‘The Tro Bro Leon will be celebrating its 40th anniversary this year, and like all the professional cycling events held in Brittany, it is of great importance to the ARKEA-B&B HOTELS team, which in 2024 will be celebrating twenty years in the professional peloton.
The Tro Bro Leon is ‘the race’ that brings together all the elements that make up the strength and beauty of our region: the sea and the land, with its famous ribinoù. To mark the 40th anniversary of this event, on 5 May, we have decided, in collaboration with the team’s partners ARKEA and B&B HOTELS, to create a special edition ‘Tro Bro Leon 2024’ jersey that our runners will wear on race day. This jersey will be in the colours of our region: white and black, a sort of ‘Gwen Ha Du’, revisited that we will be proud to wear on the roads of the 40th Tro Bro Leon’.